Homer Laughlin’s New Fiesta® Color: Butterscotch


Vibrant shade of orangey-yellow is reminiscent of its namesake


Newell, WV—Always in front of tabletop trends, the Homer Laughlin China Company, has introduced the arrival of its new Fiesta® color—Butterscotch. Named for the way its orangey-yellow hue resembles the famous confection, Butterscotch is a vibrant shade sure to inspire bold plating and tasteful recipes. Pushing against classic white dinnerware and other minimalist color palettes, Butterscotch brings color back and in a big way, allowing restaurateurs to explore bolder accent colors and more dramatic tablescapes. 


Butterscotch is the 52nd shade of Fiesta introduced by the Homer Laughlin China Company™ since the colorful and iconic made-in-America dinnerware debuted in 1936. As has become a custom, the announcement came at The Atlanta International Gift & Home Furnishings Market®, held January 13th through the 21st of this year.


“Butterscotch is a vibrant, cheerful addition to the 2020 Fiesta color spectrum,” says Rich Brinkman, vice president of sales and marketing at Homer Laughlin. “It’s a warm and inviting, nostalgic color that complements so many of the existing Fiesta colors.”


Fiesta tablescapes have leaped to foodservice after decades as the prize of America’s at-home tabletop. Colorful and complementary, the Fiesta collection is successful either as accent to an existing interior color palette, to complement signature dishes, or, when several Fiesta colors are mixed-and-matched, to form a menagerie of color never the same from table to table. 


The company did not announce any retiring colors in 2020, meaning there are 15 signature Fiesta colors, including: Ivory, Slate, Scarlet, Poppy, Butterscotch, Daffodil, Sunflower, Lemongrass, Shamrock, Meadow, Turquoise, Lapis, Cobalt, Mulberry, and White.


Butterscotch will be available for sale in later summer, including a variety of plates, platters, bowls, mugs, the signature disk pitcher, and serving pieces. The full line of Fiesta can be found on the company’s website at www.hlcdinnerware.com.


About The Homer Laughlin China Company

The Homer Laughlin China Company (HLC Inc.), founded in 1871, is the largest domestic tableware manufacturer in the United States, employing over 800 skilled craftsmen in a 37-acre facility. Homer Laughlin China and Hall China comprise the HLC Inc. family of companies. HLC’s diverse range of lead-free commercial dinnerware meets every conceivable need for today’s discerning chefs and restaurateurs. Setting the tone — not just the table — is at the heart of the HLC commitment to its customers. For more information, please contact HLC Inc., 672 Fiesta Drive, Newell, WV 26050. Phone: (800) 452-4462. Fax: (800) 533-8918. Web: www.hlcdinnerware.com. Email: hlc@hlchina.com.