Homer Laughlin’s New Aurora Dinnerware Lets the Food Shine


Elegant concentric rings put the focus on your culinary creations

Newell, WV—The Homer Laughlin China Company is pleased to introduce Aurora, elegant dinnerware adding to the company’s stunning Ameriwhite® collection. Lines collectivized by the Ameriwhite brand are characterized by their bold white bodies and their simplicity of design. Aurora enhances the artistry of plated compositions while ensuring durability.

Aurora means “rising light of morning” and, like its name, Aurora brightens any table setting with concentric rings rising from pure white — making it a beautiful and distinctive choice for restaurants, hotels, and other fine dining establishments.


The line includes a diverse selection of platters, plates, mugs, and bowls, including soup and pasta bowls. Plates, platters, and bowls are wide rim dinnerware that can affect the psychology of plating, increasing the perceived diameter of the presented food.1 The distinctive ringed rim furthers this affect.


“Aurora is an elegant and timeless addition to our Ameriwhite collection,” said Katie Bricker, foodservice and general marketing manager for HLC Inc. “This is a clean, strong, and beautiful option that delivers a subtle and aesthetically pleasing accent, drawing the eye to the center of the plate without distraction.”


Homer Laughlin dinnerware is designed, manufactured and produced in the U.S.A. The care and craftsmanship that go into each item ensure long-lasting strength, with quality and reliability you can count on.


About The Homer Laughlin China Company

The Homer Laughlin China Company (HLC Inc.), founded in 1871, is the largest domestic tableware manufacturer in the United States, employing over 800 skilled craftsmen in a 37-acre facility. Homer Laughlin China and Hall China comprise the HLC Inc. family of companies. HLC’s diverse range of lead-free commercial dinnerware meets every conceivable need for today’s discerning chefs and restaurateurs. Setting the tone — not just the table — is at the heart of the HLC commitment to its customers. For more information, please contact HLC Inc., 672 Fiesta Drive, Newell, WV 26050. Phone: (800) 452-4462. Fax: (800) 533-8918. Web: www.hlcdinnerware.com Email: hlc@hlchina.com.


1 National Center for Biotechnology Information <https://www.ncbi.nlm.nih.gov/>, U.S. National Library of Medicine <https://www.nlm.nih.gov/>    

Visual illusions and plate design: The effects of plate rim widths and rim coloring on perceived food portion size