Homer Laughlin China Company® Introduces Dolce New, Colorful Pattern Within the Alexa® Line


31-Jul-2014 July 31, 2014 – Newell, WV – The Homer Laughlin China Company®, part of the HLC Family of Companies, unveiled its NEW Dolce pattern at the National Restaurant Association (NRA) show in May 2014. This pattern is available on the company’s Alexa line and features bold brushstrokes and playful interiors in three fun-loving tones: scarlet, turquoise and peacock 

With its beautiful arched edges, the Alexa line evolves when the Dolce pattern is applied. Dolce’s bright colors are applied to the abrasion-resistant, mirror-like glaze, bringing eye-catching color to this classic, bright white line.

Homer Laughlin’s classic Alexa line offers a range of unique items, including both triangle and square plates as well as the recently introduced coronet salad, soup and pasta bowls. Dolce can be applied to all 21 shapes within the Alexa line.

“In my 30-plus years as a custom designer, I’ve watched the ebb and flow of dinnerware trends as it relates to color and pattern,” says Ed Wonder, director of design at HLC. “For more than a decade, we were in what I call the ‘white winter;’ all chefs wanted a blank, bright white canvas for their culinary creations. Alexa has been ideal for satisfying that aspect. But for the past two years, we are seeing an increasing shift back to color. As the creators of Fiesta® dinnerware, we’re excited to continue to create new patterns and colors that allow our customers to set themselves apart from their competition while making their customers’ dining experience more memorable.”

About HLC Inc.

Homer Laughlin, Kenilworth/RAK, and Hall China comprise the HLC Inc. family of companies, and their diverse range of lead-free commercial dinnerware meets every conceivable need for discerning chefs and restaurateurs. HLC brings to the table a nearly endless selection from its family of companies, including scores of dinnerware collections – infinitely customizable by pattern or color – from Homer Laughlin; fine porcelain dinnerware from RAK for sophisticated settings, distributed solely by HLC in the United States; and timeless and durable bakeware and accessories from the Hall China Company. Setting the tone – not just the table – is at the heart of the HLC commitment to its customers. For more information, please contact HLC Inc., 672 Fiesta Drive, Newell, WV 26050. Phone: (800) 452-4462. Fax: (304) 387-0593. 
Web: www.hlcdinnerware.com Email: hlc@hlchina.com.